Grove + Green

The details others overlook.

Shop the Towels
Why We Started

The options existed. The quality didn't.

On the hottest of days in Florida, I noticed a golf cart with a towel draped across the seat. Homemade. Improvised. Curious, I started bringing a towel to the course. It blew away, bunched up, and became a distraction instead of a solution.

I looked at what existed: synthetic covers that trapped heat, fleece blankets built for winter, little made with intention or natural materials. The options existed. The quality didn't.

A Letter From Our Founder

Hi, I'm Steph.

I've spent my life in motion. Endurance sports, competition, and a curiosity that never quite lets a problem go. That instinct is what built this brand.

I picked every fabric. Made every prototype until every detail felt right.

That's why we manufacture in Europe. The quality, the care, and generations of craftsmanship show in the weight of the terry cloth, the finish of the edges, and the way everything feels the moment you touch it.

We rethink the details others overlook. We believe everyday moments deserve that kind of attention.

The small details, done beautifully, make all the difference.

Steph

Your Round Deserves Better.

Designed in Toronto. Crafted in Europe. Built for every course, everywhere.

Shop the Towels