At Grove & Green, we're creating a new category of golf accessories that brings innovation to the modern game.

Starting with our signature terry cloth golf cart towels, we blend premium natural materials with performance-first design to elevate the everyday round.

Each accessory is intentionally designed to bring both refinement and personality to the course. We believe in exceptional materials with a playful spirit. Where thoughtful craftsmanship meets elevated essentials. From the first tee to the nineteenth hole, we're enhancing every moment of your golf experience, one innovative accessory at a time.

Spending time on Florida courses, I noticed the many frustrations golfers deal with—burning hot seats, and towels that never stayed put. I searched for better solutions—golf accessories that combined performance with thoughtful design and quality materials —but nothing quite hit the mark. That’s when I realized: if I wanted something better, I had to create it myself.

As a female founder, I wanted to bring fresh energy to the golf world. Traditional accessories lean toward conventional and understated designs, but I envisioned bold colors, distinctive patterns, and modern aesthetics—gear that performs and stands out without being over the top. I picked the fabrics, sewed the first prototypes, and tested them round after round. When a playing partner borrowed my towel mid-round and refused to give it back, I knew I was onto something.